Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele. Through its highly visible web sites and monthly ezines, Quality Care Options (QCO) attracts both the senior and the businesses that serve the senior population. Barbara Mascio, Founder of QCO, has been inundated with requests from healthcare businesses for recommendations toward More..

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. 1. A Benefit-Filled Headline. On the cover of most brochures you'll usually find nothing more than the company name, logo, and maybe a quick slogan like "committed to excellence". This isn't horrible, but there is a much better way to enhance your brochure. If you More..

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale? There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make the difference in your brochure being a tool that makes you More..

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to the sale. Here are a few tips to keep in mind to ensure that your brochu More..

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars?good offset printing presses may cost a few million dollars. For those companies interested in conveying the best possible image at all times, it is important to evaluate which printing process will bring the greatest result. Let's compare the two processe More..

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition, close the deal, and even build repeat business." Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat business. Here are a few things to keep in mind that will turn your brochure into a powerful sales tool. 1. F More..

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. Here are 4 proven ways to supercharge your business card into a powerful business tool. 1. Use the back of the card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them. Even though business cards are small, you can still include some information on the back of the card that wi More..

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas. Print something other than a business card on biz card-sized cardstock. You may have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own? Print a frequent buyer card or other prom More..

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time you saw your name in print? Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat. Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement - another piece of clutter to f More..

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements. Advertising is, and has always been, part art and part science. With direct marketing, the science part takes center stage as there are common direct marketing measur More..

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special? In today's highly competitive marketing environment, chances are your ad will get overlooked. Meanwhile, some other entrepreneur is making money and developing a highly More..

Organizing Business Cards for Effective Contact Management

that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse? Without a good filing system, the information on those cards is useless. So clean out your desk and develop a sy More..

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With Me... Those could be the "famous last words" of the forgetful entrepreneur. If you habitually find yourself without a business card, you're habitually losing money; or at least the chance of making money. Your business card, more than any other marketing weapon in your arsenal, is what prospects and colleagues rely upon to remind them why they should do business with you. Forgetting a business card is a marketing mistake of significant proporti More..

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer. Putting Magnetic Business Cards to Work for You Almost any small business can take advantage of the advertising power a magnetic business car More..

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out. How do your clients feel about your business card? Put yourself in their shoes. Is it valuable to them? Does it solve a problem? Take advantage of the extra real estate on the other side Most business owners don't utilize the backside of t More..

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise. A vague message is one that isn't easily understood - it doesn't speak to a potential customer or client. To be successful in business, our messages must More..

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Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic. And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors. Below are 5 proven free internet advertising secrets to help you succeed. 1. Stay In Touch Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the customer to see More..

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers t More..

The SKINNY on Newspaper Advertising

The SKINNY on Newspapers Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises. Think about it, there are few times you have been driven to go to a store to buy a product you never heard of because you saw an ad in the paper. You had to have an earlier impression abo More..

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do. Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500. Even if you can produce your business cards at h More..

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline. 1. Print out flyers or business cards and take them to your local stores, banks, beauty shops etc. 2. Word of mouth never fails, so tell your friends to tell their friends. 3. Make a cookie, candy or fruit basket and take it to your local store with your busi More..

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections may focus on education programs for the employees of the company and partnerships with area museums or art spaces. Unfortunately the kind of art programs and collections afforded by multi-billion dollar companies, are not usually within reach for companies without an extensive art budget, if it's ev More..

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. And it may give you an advantage over competitors who don't use brochures. Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers. This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you're printing onl More..

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader's mind and walk right in. Think about your ad copy for a moment. Does it in More..

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you? A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.)." They start quoting lines, excitedly taking you through the plot. You're hanging on their every word. Seems like cinema doesn't get any better than this! So you run out and plunk down $10 to see the movie. And what do you discover? That this is "just another movie"... mildly entertaining, at best. Next time this friend starts crowing a More..

How to Write Great Headlines

According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important! An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come. It will also target the audience for which it was intended. But the nu More..

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters. The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven't. At least, not the way we react to an effective advertisement. When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget: 1. Most people don't make a buying decision based on logic. The More..

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court. Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living he More..

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising thatgenerated disappointment rather than sales? Many small business owners have been down the road of flatadvertising results and are at a loss when it comes todeveloping new ideas to improve the response to their ads. Whether you run ads in your local newspaper, your industry'stop periodical or on-line, you need your investment inadvertising to pay for itself, and then some, in order tojustify its cost. If your ads aren't generating the inte More..

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run. Most people don't appreciate the power of well written classified ads. They think classified ads are for selling cars, or finding jobs, and not for expanding a business. While it's true a classified ad is a good way to achieve the above, it is also true that classified ads can More..

Online Classifieds

Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no or little programming knowledge required for a Website, as the administrator of the Classifieds Website will ensure modern and More..

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Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to as co-op advertising. Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very little, if anything, about co-op More..

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question. You want to know that your investment is generating a consistent flow of new clients to your business. So what can you do to maximize returns and stop worrying? First of all, know this-Yellow Pages Advertising has incredible potential. As a business owner, you have few other ways to reac More..

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it. Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Page advertising that so many businesses fail to recognize, but once they do, they stand to capitalize on a sizeable reward. That said? let's try to understand it a bit better, shall More..

Create Your Own Business Cards, Part 2

Click in the box, where you want your text to appear.Type in your text. Make sure the text is where you want it. For example, in my card the bottom text wasn't under my logo. To put it under the logo, I highlighted the text I wanted under the logo and clicked on the left button on the tool bar. You can change the font, by going to the 'Format Menu' and choosing 'Font'. Choose your Font size and the type of Font you want. Click 'ok'. NOTE: Be sure you choose a Font that is easily read. If you do More..

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. It can be viewed at: http://janes-place.com/bus_card.htm Choose the information you want to place on your card before beginning. Here's how I did it: Go to 'start' --'Microsoft Word' -- 'file menu' -- 'page setup'. Choose the 'Margins Tab'. Type in 1.25 for the Left and Right margins. That way, two cards will fit on a 8 1/2 x 11in. sheet, side by side. Click 'ok'. In the 'Form More..

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctlyand memorably introduces you. It spotlights your uniqueness. It focuses on thebenefits you provide. And it is delivered effortlessly. Elevator speeches are intended to prepare you for very brief, chance encounters inan elevator. But elevator speeches are not just for elevators! You should use itwhenever you want to introduce yourself to a new cont More..

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising. Pull advertising is geared to draw visitors to your website when they are actively seeking your product or service. Prime examples of pull advertising are search engine optimization, cost per click search engines, directory listings, yellow page ads, More..

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money! See the unfortunate part is that people give up. Not only do they give up but they usually give up right before the More..

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth. For example, if I say to my daughter "clean up your room please" I get a totally different reaction than when I say "clean up your room NOW", even if both phrases are spoken in the same tone. When More..

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful. There's nothing like getting valuable exposure and new clients for your business without spending a dime (or perhaps spending just a few). Here are five more of my favorite tips for doing just that. 1. Submit an article to a business magazine or news More..

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