Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks. On the Mary Tyler Moore Show in the 1960's, most of the people shortened her name from "Mary" to "Mare". We, as a group, have a tendency to find the short cut, giving nick name to names that could stand on their own. Mary didn't need to be any shorter, but i More..

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16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do. That's because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right. And it was all worth it. A business card is an entrepreneur's best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply bl More..

Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you p More..

Tips for Using Paid Advertising

Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products. So why should you advertise your More..

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine...absolutely free access to millions of listeners of offline and online radio! What you need to do is to locate the radio stations (do a simple online search or call your favourite local station) and by calling in, faxing, letters, or e-mail, request songs on the pretext that your web site is celebrating some "event". For example, your dedication could read something like this: "Dear DJ, (Enter a generic compli More..

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed them up with animal "shirts" that had his web site address printed all over them. After unleashing about 30 four legged "salesmen" into his unsuspecting neighborhood, he struck advertising gold when hi More..

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and Giorgio Armani Occhiali (glasses) to be the focus for the general image campaign of the Giorgio Armani Company. Armani uses da More..

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing campaign? Even if your ad budget is small youshould still plan and measure the results ofyou advertising. This process is the key toyour ultimate success. You see, there are two types ofadvertising. The first is broadcast marketing. This category includes TV and radio commercials. While broadcast ads can be effective, they arevery expensive and almost impossible to measure. And you can't manage what you can'tmeasure. Which brings us to direct More..

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple! Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising More..

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible. You don't need to be a musician to know what you like. There are things to look for in a top jingle company and a few red flags that can help to weed out the bottom feeders. When listening to jingle samples online, here are a few things to look for: 1) Look for: Overall quality of the all the samples o More..

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn't it? Does it mean that people are frivolous & go around making irrational purchases that don't meet their needs, before more serious ones that sustain them? Should you try to sell trivial goods first, & then follow up with those that are more substantial? Should you put games & enter More..

Advertising 101

Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such extreme views about it. Many home-based business owners want to steer clear of it altogether. They might dabble in marketing or use some sales strategies, but most don't want much to do with actual adverti More..

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Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space. Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, More..

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising. Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was. If you're going to advertise, you need to be smart about it -- or you can quickly find yourself with a blown budget and not much to show for it. Below are seven ques More..

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of the ads run in the Los Angeles Times are horrible! Most of the ads I see are either ego-driven, have no headline, have no call to action, don't appeal to what the buyer is truly looking for or needs help with, More..

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients. Writing Text for Your Brochure and Business Card The very best thing to do is to get a few examples of business brochures and bu More..

When knowledge is based on truth it is powerful!

When knowledge is based on truth it is powerful! When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web. It is my sincere belief that; if you act upon the suggestions that will be presented here, you may well be taking steps which will give your ad greater pulling power. Web advertising takes many forms; w More..

Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want the More..

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer. Let's start by understanding the difference between agencies and designers.Typically, a designer will work on specific projects under your direction. Forexample, you may request an ad design for your Halloween event, and give thedesigner your copy (the text) and the party theme. You are respons More..

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made cards just don't compare to the quality of professionally printed cards. Your cards reflect your business - do you really want your cards screaming cheap! 2. Always hand out two business cards - one for the prospect and one for them to handout to a colleague. 3. Enter your business cards in Free Lunch draws at restaurants. 4. Make your card unique in size, shape or texture. You want your card to stand out from the crowd. There are ver More..

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers. SWAT provides the solution. Here is how it works: Take a piece of paper. Divide it into columns one headed features and one headed benefi More..

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. The big mistake I'm talking about is that brochures too often focus on the company itself. They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are. Prospe More..

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it. Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same.) Every small business should create the following pieces of information and format them in a way that More..

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed.What ails thee, my peabrained little grasshopper?My sleep has been short, my walls have been climbed, my hair has been pulled. I must know the difference between advertising and high art.Oh Great Creator, please give me the answer. Stir no longer, little vacuous one. Art is in the eye of the beholder, and yes, advertising can be high art. But Holiest of the Holy, whilst I acknowledge there is a role for subjectivity in the appreciation of ar More..

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Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan. More important than anything else, try to get investors' self-interests into every headline you write. Make your headlines suggest to investors that there is something about More..

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line! If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. You can use this product forever without ever paying a cent for it. And just to intrique your further, we don't even ask you for your e-mail address. We don't use mailing lists, or gather e-mail addresses, even for our newsletter, because we don't have to. Still intriqued? Read More..

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and he's angry. "Son, I know you'rein advertising and all that", he usually starts off, "but the ads I see today I wouldn'tgive you two cents for. They're stupid and they don't even tell you what they'reselling!" I explained it to him as best as I could. "Dad, it's OK, you're just out of the demo." "I'm out of the what?" "The demographics Dad, The key target audience for whothey're trying to reach." "Well then who in the heck are they trying to re More..

Direct Mail Rules of Thumb

First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history of using your product or service can be much more effective than marketing to 1000 non pre-qualified leads. Find an angle: Attract attention with your mail piece, grab your prospects i More..

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later. Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines. List the things that differentiate you or your company from the competition. Relevant information on your products and/or More..

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cashflow. What is that means? Well, that means that every money that you invest for advertising will be paidback to you from 175% and up. That's a fantastic gain without lost. We will advertise all kind of things like - cars for sale, buy, rent, freebees, real estate and much more. But the system tha More..

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how todo it and I'm about to give you the secrets to successful radio advertising so readon. First, write down a detailed description of who More..

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have? The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool. By the time you have read this article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards. Business card content Everyone knows what a business card conta More..

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet? The Simple Answer The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche. One Solution Market it on television. There More..

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