According to a recent report, adding audio to your eBayauctions could increase bids by as much as 22% over auctionswithout audio.

A recent trend showing up on a lot of websites is theaddition of an audio clip. The clip is a personal message bythe author or the website owner encouraging you to takeadvantage of what they offer.

The psychology behind this technique is really Marketing101. It's called personalization. An audio clip added toyour eBay auction allows you to personally tell thepotential bidder about the product. Using your own voiceallows you to make contact with the bidder on a personallevel that written words cannot. Because, that's what youreBay auction really is...It's just a long written classifiedad asking the bidder to make an offer to purchase youritem.

Prior to the advent of the telephone the only reliable wayto communicate long distance was by writing letters. It wasnot unusual back then for lovers to write each other dailyor weekly. The decline of letter writing is a welldocumented event that coincides with the advent of thetelephone.

With audio you can describe the item, tell the bidder whyyou are selling it or even communicate with them about yourrefund policy or provide your contact information. Thepossibilities are almost unlimited as a way to establish arapport with the bidder.

But, the most important reason to add audio clips is that itmakes it easy to convey excitement and invoke emotion,giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to awebsite and provide a link to the file. When the bidderclicks on the link his or her computer will automaticallyrecognize the file and play it with the audio player on thebidders computer.

There are some drawbacks to this method. If the bidder'scomputer doesn't recognize the file it won't play. Theoverall effect is not as professional as it could be and itdistracts the bidder. If you are a reasonably tech savvytype you can easily deal with the drawbacks of thisapproach.

For the rest of us, there are a number of software solutionsand websites that will simplify the task of adding audio toour eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one Iuse and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Lessexpensive)

Different programs and websites range from charging a onetime fee to monthly fees for the use of the program. Thegood news is that many will let you test them for as littleas $1 for a trial basis or let you download a demo versionto see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmasterwho earns a living full-time on the Net. For more, exclusiveeBay profit tips like this one, visit:http://auction-revolution.thynke.com

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