Do you know how to design and deploy a marketing campaign?

Even if your ad budget is small youshould still plan and measure the results ofyou advertising. This process is the key toyour ultimate success.

You see, there are two types ofadvertising. The first is broadcast marketing. This category includes TV and radio commercials. While broadcast ads can be effective, they arevery expensive and almost impossible to measure.

And you can't manage what you can'tmeasure.

Which brings us to direct marketing. These ads are sent directly to your prospects. Sales letters, coupons, and order ready websitesare some examples of this type of ad. But thetruth is, any ad that you can accurately measurethe results of falls into the category of directmarketing.

The advantage of direct marketing is thatit is more science than art. You can key everyad you use and measure the real world resultsexactly.

This is huge. Through trial and erroryou can test the effectiveness of your ads. Over time you can gradually improve the pullingpower. Eventually you'll have a set of ads thatwork really well.

More sales for less money.

To get there you must key every ad andkeep careful records of the results each produce. Run two ads every time you advertise in any givenmedia. Compare the results and go with the winningad.

Then write another ad and put it up againstyour winning ad or control. If it beats your controlthen use it instead. Keep refining and testing.

This is an ongoing process. Markets changeand ads loose their effectiveness after a while. To have a top-notch marketing campaign you must beconstantly improving your ads.

To Your Prosperity,

David A. Wells, owner of http://www.Mortgage-Millions.com and author of The Millionaire Mortgage Broker's Marketing Manual, is a mortgage marketing expert who helps mortgage brokers succeed. He can be reached at mortgage@mortgage-millions.com.